Monday, August 20, 2012
Nonplussed
How do you blog a puzzled face? I saw a van with a corporate name and a slogan: Johnson Controls: Ingenuity Welcome. Huh? Should I drop off my CV? (Yeah, I know we say "resume," but I don't think I can make a sharp accent with this thing.) I mean, I'd be glad to hear that they sell welcome ingenuity, but I'm not sure that I'm interested that they welcome ingenuity. Or perhaps welcome ingenuity is what Johnson controls. Maybe they heard enough jokes about controlling johnsons that they figured that if they just made their slogan bewildering enough, people might stop noticing how funny the company name is. You know what? They almost succeeded.
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