Evaporated cane juice

    For some time, a minor pet peeve of mine has been when health foods list "evaporated cane juice" instead of sugar. Because that's what sugar IS, right? But NOOOOOOOOOOOO. The other day, I saw evaporated cane juice for sale in a store. Apparently, the difference is in level of refinement. Operationally, this mostly means that sugar is bleached and evaporated cane juice isn't.
    Somebody at NPr blogged about this just yesterday http://www.npr.org/blogs/thesalt/2012/10/18/163098211/evaporated-cane-juice-sugar-in-disguise (clearly, I'm slipping), saying that a lady in California is suing a yogurt company for calling sugar evaporated cane juice. So there are worse things for the industry than making me peevish.
    It just makes me think that the people using the term need to give their customers a little credit. Since everybody knows that sugar = evaporated cane juice (or at least everybody likely to be buying ostensibly healthy foods), you'd think that manufacturers using the term would also put some language on the package saying how evaporated cane juice differs from table sugar. For a long time, I wouldn't buy anything with evaporated cane juice in the ingredient list for just this reason, i.e., the "Do they think I'm an idiot?" reason. Eventually I got over it. And I'm not suing. But I won't be sad if the yogurt company loses.