Those catchphrases from TV and movies will get you every time. I was at Aldi and it appeared at first that they had very few hothouse cucumbers. This usually means that the ones left are rotten or nearly so, so I said, "This is not good," but to myself, very quietly. When I got closer, I found that the cucumber supply was more than adequate and also non-rotten, so I was well pleased.
Circling around to get my avocado, I passed a woman coming from the upright refrigerator cases. I swear she was saying, "This is not good." I'm sure she couldn't have heard me and thus couldn't have been making fun of me, which I admit was my first reaction. Now I wonder if I had continued to hang around Aldi whether I would have heard a never-ending stream of "This is not good"s. I'm wild guessing that they won't go for that as a slogan: Aldi: This is not good. (For the record, she didn't seem angry or badly disappointed or anything; at a guess, I would say that she was using it ironically, as I was, more or less. So I'm not really cracking on Aldi particularly.)
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